Like a lot of people, I at one time stole a lot of music and movies. It didn't seem like much of a big deal, the artist wasn't really losing that much money and I would pay to seem them in concert. And I wasn't the only one. Most of my friends did the same thing to the same artists. What we never considered at the time was the music that was being bought and the people who bought it. I'm talking about all of the crap you hear on most mainstream pop radio stations. I'm talking about all of the crap you hear on most mainstream rock stations. And I'm talking about all of the country music you hear on most country music stations. While my friends and I were blaring our stolen music, laughing about how we screwed the man, we were shoving the big floppy dildo of irony up our own asses.
You see, my generation created what was arguably some of the best, freshest music since the 60s. We had Nirvana, Jane's Addiction, The Pixies, Nine Inch Nails, Soundgarden, Rage Against the Machine, Tool, and so many, many more. And for a brief while, Rock under the guise of "alternative", was king. It was a period of time where record companies couldn't sign bands fast enough to satiate the hungering masses who had been starved on a diet of hair bands and pop singers. But then things changed, as they tend to do. There was a saturation of similar acts. The record companies and the media both over-hyped "Alternative" and "Grunge", not realizing that people wanted good music, not labels. The people who bought Nevermind were the same people buying Nothing's Shocking and Pretty Hate Machine. Those were three vastly different forms of music. What they had in common was that they were really damn good. Then the Internet boom came, and we the fans finished what the record companies and Rolling Stone Magazine had started.
It's not that by stealing music we forced artists into day jobs. I think the first new CD I stole was The Fragile by Nine Inch Nails. Since then NiN has released two full length Cd's, a remix CD, and toured the world a few times over. And they (Trent Reznor) are still kicking ass. But by not purchasing the music and not requesting it on the radio, we have neglected our most important duty as fans: the duty of advocacy. Not just advocacy for a particular artist or style, but an advocacy for quality. A record companies sales are listed in dollars and units moved, not star ratings. You can rant all you want about how some musician or singer is total crap, or how another is the greatest thing since sliced bread, but if it's not written in cash it doesn't mean a thing. They don't care. The record companies don't care what sells, so long as it sells. The media doesn't care what they push, so long as someone buys it. And frankly, most of the public doesn't care, so long as they've got what everyone else does.
Every time I downloaded pirated material, I was costing my favorite bands a fan and customer in the eyes of the Record Companies. With each customer lost, the Record Company has less reason to support an act. By stealing music I was effectively telling the Record Companies to stop putting out the music I like. In fact, I was telling them that anything I might like I probably wouldn't buy. So the past few years of crappy music, has more or less been my fault.
Where is this going? Is this a rant to convince you of the evils of music piracy. No. Unfortunately, that battle has probably been lost. And for most people, I encourage them to steal music, because they're probably listening to bullshit anyway. What I'm talking about here is voting with your dollar. Every CD you buy is a message to the record company that someone values their product. The more people who buy it, the more value it has. Every time you steal a song or a CD you're no different than someone who doesn't vote during a government election. We have the government we do, the war we do, because the only people to show up to the polls were Brittney Spears fans, Michael Bay fans, and Country music fans. Every time you steal music or movies you have effectively silenced yourself. You've given up the ability to declare what is good. The only votes being counted are the ones paid for at a retail location or movie theater.
If you're satisfied with a Bush-Cheney government, radio stations that play Paris Hilton "songs", and crappy remakes of the few decent movies Hollywood has produced, then by all means, keep doing what you're doing. However, if you're like me and sick of crap being sold to us in every facet of our lives, then use your voice. Vote with your dollar. The best way, the only way, to say the pop flavor-of-the-month sucks is to buy a Tool CD.
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